News

Our extensive catalog of interactive e-learning courses is now available in six languages: English, Spanish, Polish, Portuguese, French, and Russian. This upgrade meets the increasing demand for multilingual, comprehensive training and the mandatory OSHA requirement that training must be provided in a language easily understood by employees.

These e-learning courses cover a range of topics essential for professional development and operational excellence in the commercial cleaning industry. They are designed to enhance knowledge, improve skills, and ensure compliance with industry standards. The interactive format offers an engaging learning experience through videos, knowledge checks, quizzes embedded right in the module, and more, making it easier for users to absorb and retain information. 

To access our wide array of e-learning courses, go to the e-learning course training page and select the desired course. Log in or register for MyBetco® to track your progress and course completion. 

To change the language of a module, enter the module and go to the bottom right corner of the screen (see photo below). For any module with videos, subtitles are provided along with step-by-step instructions on how to translate the subtitles to the correct language.

We are pleased to announce the promotion of Jason Walton to Vice President of Sales for the southern region. In this new role, he will oversee sales operations in the south for Betco^® and Basic Coatings^®, including developing and implementing strategic sales plans, managing the division, and fostering strong relationships with key clients and partners.

Jason's extensive experience and proven leadership will be invaluable as we continue to strengthen our market presence and drive growth for both Betco and Basic Coatings. Congratulations, Jason!

Congratulations to the following individuals on their recent promotions to Regional Sales Directors within the Betco Sales Team.

• Mike Dotson: Since joining Betco as a Facilities Solutions Specialist in 2022, Mike has been a driving force within the sales team, significantly contributing to the growth and success of the midwestern region.
• Kris Chandler: In less than two years, Kris has made a remarkable impact as a Facilities Solutions Specialist, achieving outstanding success and establishing Betco's presence in the southern Texas region.
• Brandon Dornak: In under two years, Brandon has excelled as a Facilities Solutions Specialist, strengthening partnerships and driving business expansion in northern Texas, making him an invaluable asset to the team.
• Jack Collins: Jack has proven to be a key player in the New England area since joining Betco a year and a half ago as a Facilities Solutions Specialist, consistently demonstrating his value and expertise.

Mike Dotson

Kris Chandler

Brandon Dornak

Jack Collins

Paul Betz, chairman and second-generation leader, is celebrating his 50^th work anniversary at Betco. Since joining the company in 1974, originally working under his parents and Betco founders Carl and Ann Betz, Paul has been an invaluable asset, contributing significantly to the growth and success of Betco. View the video below as Paul takes a moment to reflect on a remarkable and enduring career.

Though Paul still plays an influential role at Betco, he has entrusted company leadership to his sons, Brad and Barrett Betz. Under their guidance, Betco continues to thrive in the commercial cleaning industry, upholding the core family values that have been the cornerstones of our success for nearly 75 years. Hear Brad’s and Barrett's heartfelt wishes to Paul on his 50^th anniversary with Betco.

Known for its powerful cleaning capabilities, the revamped Emulsifier boasts a new, pleasant citrus fragrance and a more effective formula designed to tackle the toughest organic grease, oil, and food soils. Maintaining the same viscosity as the previous version ensures that no adjustments are necessary for dispensers, making the transition seamless and hassle-free.

The new and improved Emulsifier contains natural solvents that are gentle on the environment while providing robust cleaning performance. This new formula is particularly effective for cleaning table linens and polyesters, ensuring they come out spotless and fresh after every wash. Whether used as a prewash or added to the normal wash cycle, Emulsifier guarantees superior results.

Click here to learn more about the enhanced Emulsifier.

We are thrilled to announce an engaging social media contest open to all users and sellers of Betco^® products. This contest provides an exceptional opportunity for participants to showcase their Betco products in real-world settings while standing a chance to win some great prizes!

How to Participate:

• Capture a photo featuring a Betco product in use. We encourage photos that include you and/or your team actively using the product.
• Share your photo on LinkedIn, Instagram, Facebook, or Twitter.
• Include #BetcoPro along with a brief description of the activity and products shown in the photo.
• Tag Betco’s official account in your post.
  • LinkedIn: Betco Corporation
  • Instagram: betcocorp
  • Facebook: Betco
  • X (formerly Twitter): BetcoCorp
• Ensure your post is public to be eligible for entry.

Exciting Prizes:

• All participants will receive a MyBetco^® t-shirt only with first entry. To claim your shirt after uploading your first post, please direct message the Betco social media account with your first and last name, t-shirt size, and mailing address.
• Additionally, each participant will be entered into a drawing for a chance to win the $1,000 Visa gift card grand prize and the title of “Betco Pro Champion.”

The contest will run through December 31, 2024, with our Betco Pro Champion announced in early 2025. Each post counts as an entry, so more posts mean more chances to win the grand prize! Enter today and let’s see how you’re a #BetcoPro.

Disclaimers:

• No purchase necessary
• Eligibility: Open only to legal residents of the U.S. who are 18+ years old. Betco employees, their immediate families, and household members are not eligible.
• Agreement to Rules: By entering, participants agree to be bound by these official rules and Betco’s decisions, which are final. All entries must be original and not infringe on any copyrights. No automated entries allowed.
• License: Entrants grant Betco a perpetual, worldwide, irrevocable license to use, reproduce, modify, and display entries in any media.
• Privacy: Participant information will be used only for contest administration and, with consent, for marketing. Information is handled per Betco’s privacy policy.
• Platform Disclaimer: This contest is not sponsored, endorsed, or administered by LinkedIn, Instagram, Facebook, or X (formerly Twitter).
  

We are pleased to announce the promotion of Matt Luchansky to Vice President of Operations at Betco^®. Matt has over 12 years of dedicated service in various roles, including Operations and Manufacturing Manager most recently. His leadership skills and dedication to innovation will drive operational excellence and foster a culture of continuous improvement across the organization.

“Matt brings many years of Betco experience, and I have no doubt he will do an excellent job leading our operations team,” President/CEO Brad Betz said.

In this new position, Matt will oversee Supply Chain, Distribution, Equipment, Maintenance, Operations, Scheduling, Manufacturing, and Fermentation, enabling better synchronization across these critical departments. We look forward to seeing how operational efficiencies improve under Matt’s leadership.

Congratulations, Matt!

We are making a significant enhancement to our Lotion Hand, Hair, and Body Shampoo formula to improve user experience, increase unisex appeal, and improve placement potential in both men’s and women’s locker rooms:

• The fragrance will shift from a fresh floral scent to a new, preferred mandarin grapefruit scent.
• The color will change from dark blue to peach.
• The label colors on the packaging will change from teal to peach to align with the new formula’s look.
• The new formula will continue to be gentle on skin and hair, leaving it delicate, soft, and conditioned. It will not cause dryness or irritation.

Despite the newly updated formula, Lotion Hand, Hair, and Body Shampoo in gallons (77304-00), Clario^® (77329-00), drums (77355-00), and Triton bottles (77362-00) will maintain the same SKUs for seamless transition. This rolling change requires no action from our customers. As current stock depletes, the new formula will flow into distribution beginning in June. 

Old

New

The NEW Cleaning Professional Certification Program offers comprehensive training that blends classroom learning with real-scenario-based and hands-on instruction, targeting industry professionals.

This program, offered through Betco^® U, is open to distributor partners and cleaning teams; no prior cleaning experience is required. There are 2 paths to certification:

• Customized Training is based on your team’s skills and knowledge. Collaborate with the Betco training department to build a tailored agenda to accomplish your goals.
• Open Enrollment training consists of scheduled classes for any employment level in the cleaning industry. These courses will educate you on specific Betco categories, vertical markets, and cleaning procedures.

With more than 25 years of training experience, Betco has trained over 5,000 professionals. An expert training team of 7 utilizes our fully equipped demo room onsite at Betco HQ with state-of-the-art test areas that simulate real-world scenarios and include:

• 7 floor substrates
• Our full line of powered equipment
• Chemical management and skin care stations
• Functional restroom for demonstrations
• Commercial laundry and warewash machines

To start boosting professional skills and enhance your team’s performance and outcomes, request an in-take form from your Betco representative for customized training or click here to view available classes for open enrollment.

It is with great pleasure that we announce the following promotions of four outstanding sales leaders who have gone above and beyond in their roles:

• Dave DeBlanc has been promoted to Vice President of Sales, West. With Betco for over 3 years, Dave has been instrumental in growing field sales in the west division.
• Rob Howard has been promoted to Vice President of National Accounts. His tenacity and relentless pursuit of new customers have increased our national accounts presence in his 2 years with Betco.
• Sonny Parente has been promoted to Vice President of Corporate Accounts. He has been with Betco for over 3 years and has been diligently growing relationships with our corporate account partners.
• Brian Schuster has been promoted to Vice President of Sales, East. During his 5 years at Betco, he has significantly advanced the growth of the east field sales team.

Join us in congratulating these individuals! We are excited about the leadership and vision they bring to their new roles.

Dave DeBlanc

Rob Howard

Sonny Parente

Brian Schuster

Betco^® is pleased to announce that Matt Quay was hired as Regional Sales Director for the Philadelphia region. In this position, he will drive Betco’s growth initiatives among distributors and end users within this crucial market. His role involves expanding Betco’s footprint in the Philadelphia area and ensuring that sales strategies are effectively implemented to meet the company’s objectives.

Matt has spent the past 12 years working for a chemical and coatings manufacturer. This relevant industry experience will bring new ideas and strategies to elevate the efforts of our sales team further.

Matt is married and has 3 kids. In his free time, he plays golf and fishes.

Welcome to the team, Matt!

Crete Rx^™ Concrete & Terrazzo Maintenance System offers cleaning professionals and facilities with the ultimate flexibility and simplicity to protect and maintain pristine appearance levels on cementitious floors. This is accomplished through 2 prescription pathways, which include specific steps for each maintenance phase and a streamlined product line with reformulations for better-looking floors and longevity.

Cleaning and Coating System

The new Cleaning and Coating System adds gloss and substantial protection against wear, stain, and etch on pre-polished, non-polished, and previously coated concrete and terrazzo floors. With minimal equipment, less intensive labor, and procedures similar to VCT, achieving optimal floor appearances is easier and quicker than ever.

Procedures:

• Routine: Daily cleaning and optional burnishing
• Interim: Top scrub and recoat
• Restorative: Strip and refinish

Featured Products:

• LiquiShield, a new and improved water-based concrete guard that improves gloss and has an excellent stain and etch protection rating.
• LiquiStrip, a stripper formulated with solvents that easily remove permanent guards and coatings without diamond tooling.

Before

After

Honing and Polishing System

The improved Honing and Polishing System mechanically grinds, hones, and polishes pre-polished floors with bonded abrasives to cut and refine the surface for an impressive, natural-looking gloss. While labor and training are more intensive up front, the low maintenance and highly durable results can last years before interim and restorative maintenance are needed.

Procedures:

• Routine: Daily cleaning and optional burnishing
• Interim: Polishing
• Restorative: Honing, polishing, and stain remediation

Featured Products:

• Stain Defense, a new and improved product that contains penetrating polymers to seal off open pores and prevent stain and etch.
• DensiClean, a cleaner with densifier that maintains hardness while suspending the toughest soils.
• SI Pads, cleaning and burnishing pads that continually fill porous concrete with sealant.
• LiquiGrind, a honing compound formulated with proprietary nanoparticle abrasives that increase cutting effectiveness.
• Densifier, a densifying compound that hardens and strengthens floors, plus improves abrasion, wear, and chemical resistance.

Before

After

One program, two pathways. Crete Rx revolutionizes the way concrete and terrazzo floors are cared for through either non-polishing products and procedures for a simple, more accessible route to maintenance and gloss, or honing and polishing products and procedures for a more robust route to maintenance and gloss.

Christopher Fricker, Ph.D., has joined Betco^® and its subsidiaries Basic Coatings^® and EnviroZyme^® as the Chief Science Officer. In this role, he oversees the scientific and regulatory functions of our organization, including innovating new products, improving our existing product portfolio, and implementing new processes and technologies. Chris will also work towards aligning Research and Development (R & D), Microbiology, Quality Control, and Regulatory priorities with growth objectives.

Chris plans to heavily focus on building the science within Betco in order to leverage technical strengths, which will give us a competitive advantage to expand our current markets and identify or create new ones.

Chris is excited about working with many of the bright team members at Betco, including R&D, Manufacturing, and the overall business. He also looks forward to constantly learning, either through innovation or problem-solving.

Chris holds a doctorate in chemistry and comes to Betco with over 30 years of product development and testing experience with cleaning and decontamination products in the hand hygiene, environmental cleaning, and disinfection industries. His expertise lies within the building of high-performing R&D and current product support teams that focus on innovation, testing, and quality to meet the customers’ needs. He has also developed dozens of FDA- and EPA-regulated products, holds numerous patents, and has completed over 30 scientific journal publications and presentations.

In his free time, like most chemists, Chris enjoys cooking new and interesting recipes.

Welcome to Betco, Chris!

BetcoBest^® LM with Scuff Resistant Technology^™ has a new and improved formula that makes it the most effective labor-saving finish on the market. It’s formulated with MMT/50^™ Macromolecular Polymers that uniquely combine large polymers with the highest solid content and low viscosity to slash strip/refinish and top scrub/recoat time, labor, and overall cost.

40% Less Labor

Compared to conventional 20% finish that requires 6 coats, only 3 coats of BetcoBest LM are needed, which results in a 40% labor savings or $1,000 on average per location per project.

50% Less Product

50% less product is needed thanks to 50% larger polymer molecules that fill surface voids more quickly and 50% higher solid content that leaves more finish on the floor per coat.

2X the Gloss

BetcoBest LM provides 50% higher gloss with fewer coats, leaving a lasting impression with minimal burnishing.

2X the Speed

Overall dry time is reduced by 50% because BetcoBest LM dries in the same timeframe as conventional finishes but requires fewer coats. Stripping is also 50% quicker, as the first coat builds more quickly without penetrating deeply into the floor for easier, faster removal.

Scuff Resistant Technology (SRT)

Thanks to Scuff Resistant Technology, BetcoBest LM provides exceptional durability and effectively repels and resists unsightly black heel marks. SRT forms a protective barrier on the surface, preventing scuffs and marks, maintaining the floor appearance for an extended period.

Case Study

An American food distributor and grocery retailer’s floors, maintained by a building service contractor, were not meeting their high gloss standards within a reasonable timeframe. BetcoBest LM was put to the test on their floors against their usual ultra-high speed floor finish, and they discovered a $125,000 savings potential across all locations. Significant time and cost were eliminated, and they opted to make the switch. Click here to read the full case study.

Hector Espaillat has joined the Betco^® Sales Team as Corporate Account Director. In this role, he will build strong client relationships and formulate effective sales strategies to support growth and business development for Betco’s Corporate Accounts. He will also contribute to the development of the healthcare vertical market and Group Purchasing Organization (GPO) program. Hector looks forward to collaborating with the Betco Sales Team and acquiring knowledge about the products and programs.

Hector comes to Betco with over 30 years of experience in the cleaning industry, starting with direct recruitment from the United States Navy to join a healthcare-focused building service contractor (BSC). From there, he joined a chemical manufacturer and worked with multiple distributors across various service channels. Beyond healthcare and BSCs, his experience also includes consumer brands, education, and GPOs.

Hector is a devoted New York Rangers, Jets, Mets, and Knicks fan who currently resides in Plantation, Florida, with his wife and daughters. In his free time, Hector is a novice triathlete who has completed over 20 sprints and Olympic distance events to help make up the difference in his triple-digit golf score.

Welcome, Hector!

Ryan Hinkle joins the Betco Sales Team as Regional Sales Director. He covers the Tennessee, Arkansas, and Kentucky markets. In this role, Ryan is responsible for the execution of the Betco sales strategy for customers in his region, plus management of Facility Solution Specialists who report to him. He’s most looking forward to learning about all the products and meeting his new customers.

Prior to joining Betco, Ryan worked for 8 years in the janitorial/sanitation industry. He has spent time in both distribution and manufacturing sectors, which makes him a great fit as Regional Sales Director.

Ryan resides in Murfreesboro, Tennessee, where he enjoys water skiing, watching football, and going to concerts with his wife. He grew up as a competitive water skier and went to the University of Alabama on a scholarship. Roll tide!

We are pleased to announce that Jason Walton has been promoted to Senior Director of Sales for Basic Coatings^®, a fully-owned subsidiary of Betco^®. Jason joined Betco in 2022 as Director of Sales. In this role, he was primarily responsible for developing Betco sales in the southern United States region. Prior to joining Betco, Jason worked in the wood floor business at 2 major companies.

“Jason’s sales leadership and past experience in the wood floor industry has made him the best choice to lead the Basic Coatings sales team to success,” Jeff Sloan, Senior Vice President of Sales, said. “During his time with Betco, he has continuously taken on increased responsibilities with ease. I look forward to seeing his accomplishments with the Basic Coatings sales team.”

In conjunction, Jim Owen has been promoted to Product and Market Manager at Basic Coatings. Since beginning with Basic Coatings 7 years ago, Jim has developed his knowledge base around the intricacies of wood floor refinishing, especially gym floors.

“Jim’s new role will include responsibility for new product development and marketing programs,” Barrett Betz, Vice President of Marketing, said. “His knowledge and outside-the-box thinking qualifies him as an excellent addition to the Marketing Team.”

Congratulations to Jason and Jim!

Vince Patrignani has joined the Betco^® Marketing Team as Director of Laundry and Warewash. He is responsible for the growth and development of the laundry and warewash product category. Vince leads the innovative strategy to enhance the quality, efficiency, and overall performance of laundry and warewash solutions.

We are pleased to announce that Rob Howard was promoted to Senior Director of Sales, National Accounts!