News

We are pleased to welcome Luis Urdiales as the newest member of the Betco^® Sales Team. He will be serving the California and Nevada regions as Facility Solutions Specialist II.

 His background includes over 18 years of experience, serving roles in both manufacturing and distribution, which offers a unique perspective on the supply chain and how to effectively anticipate customers’ needs.

“Luis brings relationships and skills to the role that will be instrumental in helping drive Betco’s growth in our largest markets in California and Nevada,” John Guzik, Regional Sales Director, said.

Luis resides in West Covina, California. He has been married for 24 years and has 2 boys, ages 18 and 16. In his free time, Luis loves to golf and spend time with family and friends.

Welcome to Betco, Luis!

The new Dumpster Program from Betco^® is powered by probiotics! Apply the versatile EnviroZyme^® Probiotic Solutions Dumpster Treatment to trash chutes, dumpsters, and trash cans to quickly and continuously knock down strong odors through 3 levels of attack:

1. A highly effective odor counteractant immediately neutralizes the odor itself.
2. A long-lasting mango fragrance keeps dumpsters smelling fresh.
3. Probiotics, specifically chosen for their ability to break down the organic waste that causes foul odors, are unleashed onto the soil. They continue to attack the soil and eliminate odors long after initial application.

Utilize any of our 3 new, durable applicators to easily apply Dumpster Treatment:

• Hose End Sprayer for small dumpster application
  • Automatically provides the correct dilution, eliminating the need to manually mix
  • Great for trash receptacles or garbage chutes
• Foam Gun for multiple dumpster manual application
  • The trigger can be locked for continuous use
  • Automatically provides the correct dilution, eliminating the need to manually mix
• Spray Dispenser for larger area automatic application
  • Digital programming allows for automatic application, including time and duration, which can be locked with a password
  • Set the desired spray pattern with the adjustable spray nozzle

Dumpster Treatment’s clinging foam provides extended contact time for maximum cleaning on any trash receptacle. No scrubbing is needed! Click here to view the application how-to video.

Probiotics continuously clean for 21 days post-application, providing long-term odor control and boosting facility impressions. To learn more about the Dumpster Program, Dumpster Treatment, and applicators, click here. To learn more about EnviroZyme Probiotic Solutions, click here.

VersiFect^™ is a disinfectant, virucide, cleaner, and deodorizer, and has recently demonstrated efficacy on hard non-porous surfaces against SARS-CoV-2, the virus that causes COVID-19, in just 1 minute. Its efficacy against COVID-19, combined with its ability to disinfect various surfaces, proves our unwavering commitment to provide innovative, multi-purpose solutions that prioritize health and safety.

VersiFect is used to clean and disinfect throughout a facility, including on aluminum, glass, stainless steel, chrome plastic, and vinyl surfaces. It can also be used on mirrors, windows, floors, desks, countertops, and bathroom fixtures. Incorporating VersiFect into routine cleaning can significantly enhance disinfection practices and help mitigate the spread of pathogens.

For more information about VersiFect, review the efficacy data sheet and the product page. We are currently in the process of updating labels and other collateral.

Click here to view Betco’s additional disinfectants on the EPA’s List N. Click here to request List N Disinfectant Information.

Jack Collins joins Betco with an award-winning career in sales and marketing management, previously working with some of the biggest names in the janitorial and sanitation industry. He covers Maine, New Hampshire, Vermont, Massachusetts, Connecticut, and Rhode Island territories. Jack looks forward to positioning himself and Betco as the primary source for cleaning processes and product solutions for end-use customers. Residing in Milford, Massachusetts, Jack enjoys bass fishing, photography, skiing, Boston sports, and cooking up a barbecue fest for friends and family.

Werner Ramirez has 15 years of experience working in the chemical, janitorial, and sanitation industries, both in the manufacturing and distribution sides of the business. His territory is northern California and Reno, Nevada, where he will work hard to contribute to Betco’s growth in those areas. Werner resides in San Jose, California, with his daughters, who are 10 and 13. Outside of Betco, he is a musician and has played the bass and piano for 25 years. He also recently got into cycling and likes to road bike.

Brandon Dornak is based in Grapevine, Texas, where he primarily covers north Texas and the Dallas/Fort Worth area and assists in San Antonio, Austin, and Houston, Texas. His background is in laundry, warewashing, and equipment sales. Brandon also has experience in food and safety solutions. In this new role, Brandon looks forward to growing distributor partnerships and deepening relationships by providing needed stability and consistency in the Texas market. In his free time, Brandon loves to hunt and build custom gaming and mining PCs.

Welcome to the team, all!

The FastDraw PRO^® is a staple in our dilution control and chemical management program, providing fast and accurate dispensing of up to 4 chemical concentrates into bottles, buckets, and auto scrubbers. Recently, the FastDraw PRO underwent a series of design changes aimed at increasing convenience and ease of use:

• It’s smaller and lighter, requiring 37% less wall space and 32% lighter than the original.
• A stronger vacuum offers a more consistent draw than the original.
• A longer 8’ discharge hose makes it easier to fill auto scrubbers for more flexibility.
• A new, intuitive selector dial allows users to more easily select a product for dilution.
• A mounting template allows for quick and easy installation.
• Quick access to internal parts for maintenance or repair.

Simply select a chemical by pressing the corresponding number. Lift the bottle up on the short hose for easy one-hand dispensing. To fill a bucket or auto scrubber, push the “Mop Bucket Fill” button at the top, and product will flow from the long hose. The bucket fill can be locked in position for hands-free dispensing. Over 40 tried and tested Betco products are available for use in the dispenser.

Mount this FastDraw PRO on the wall or in the corner, just like the old one, to save space in tight janitorial closets. To increase safety, a hidden drip tray catches accidental discharge of product, and a single locking door prevents theft and tampering.

When cleaning chemicals are not accurately diluted, it’s like pouring money down the drain. Click here to learn more about the redesigned FastDraw PRO and our complete FastDraw chemical management program.

Please join us in welcoming Roger Alvarez to the Betco^® Sales Team. Roger has taken the position of Regional Sales Director for Florida. He joins with over 20 years of sales experience in the distribution channel realm and 15+ years of manufacturing experience within several market segments and industries.

“I look forward to growing Betco’s market share and sales volume through distribution channels in multiple industry segments while also developing direct end-user relations,” Roger said. “I’m looking to share my experience and insights while providing guidance and support to achieve maximum sales growth.”

Roger has been married for 29 years to his wife, Annie, and they have 2 children, Angel and Ashley. In his free time, Roger likes to boat, camp, and fish.

Betco^® is proud to announce several promotions within the sales team. These individuals have shown dedication to the Betco brand and will flourish in their new roles.

Greg Gangelhoff to Regional Sales Director – Minnesota, North Dakota, South Dakota, Nebraska, and Iowa

Greg joined Betco in October 2002 and is a four-time Pacesetter award recipient. His product knowledge and participation in training videos have made him a valuable asset to the Betco brand.

Mike Jacobs to Regional Sales Director – Missouri, Kansas, Oklahoma, and Arkansas

Mike has been with Betco since February 1996. During his time here, he earned the Pacesetter award 5 times and the John Reed award once. He is a mentor to others, a team player, and a subject matter expert for all things Betco.

Greg Maxwell to Regional Sales Director – Michigan and northern Ohio

Greg joined Betco in October 2001 and holds 3 Pacesetter award titles and has won the John Reed award. He is the true embodiment of a player-coach as demonstrated through his prior role as Senior Regional Manager. Greg seeks to understand processes, products, and procedures before training others.

Steve Hanneke to Regional Sales Director – Louisiana and Mississippi.

Steve has been with Betco since March 1994. Steve is a dedicated salesperson with many customer relationships that have stood the test of time. He is an asset to our customer base and is seen as a category builder. Additionally, Steve is a four-time Pacesetter award recipient and a John Reed award winner.

A few words from Betco leadership:

“The Betco brand has always been about more than just the product. A huge piece to our value is our support network which is championed by our sales professionals. Good salespeople are proactive, responsive, and helpful. Great salespeople go above and beyond expectations to exceed their customer’s needs. All four of these individuals represent the best in Betco sales. In their new roles, they will mentor and guide others to become better.” - Brad Betz, President/CEO

“I would like to congratulate Greg Gangelhoff, Mike Jacobs, Steve Hanneke, and Greg Maxwell on their promotions to Regional Sales Director. I’ve had the pleasure of working alongside these four gentlemen for almost 10 years, and I continually witness the things that make them exemplary members of the Betco sales team. Their industry and product knowledge, dedication, and commitment to growth, both personally and for Betco, provide the ideal model of Professional Performance, Every Day for others to follow.  I am honored to have been able to learn from each of them throughout my career and look forward to their continued success as crucial members of the Betco team.”  - Barrett Betz, VP of Marketing

Congratulations to all!

Betco^® is pleased to announce that John Guzik has been promoted to Regional Sales Director of California and Nevada. He has been with the Betco Sales Team for a little over 1 year, previously serving as Key Account Manager.

In his short time here, he has become a proven asset for his customers, his teammates, and Betco itself. John has played an instrumental role in a private brand launch and other projects. His success is critical for the division and the company.

“It’s been a pleasure getting to know everyone over the last year and working with several teams,” John said. “I’m eager to make Betco the preferred manufacturer for both distributors and end users in California and Nevada.”

Jeff Barth has accepted the position of Regional Sales Director. In this role, he will be overseeing the South Carolina, North Carolina, and Nashville markets and responsible for increasing sales within the area.

Jeff comes to Betco^® with over 30 years of industry experience as a building service contractor, janitorial specialist, sales representative, and manufacturer representative. In these roles, he worked in several markets, including education, retail, and grocery throughout Pennsylvania, Virginia, Maryland, Washington D.C., and Baltimore.

Jeff and his wife Teasha enjoy spending time with their 3 kids and 3 grandchildren. They also like to kayak, hike, and be outdoors, and Jeff likes to keep his camera on him to capture the beauty of nature.

Join us in welcoming Jeff to the team!

Wild Berry Malodor Counteractant for Portable Toilets is a concentrated, non-formaldehyde powder combined with probiotics that digest waste for powerful odor control and fragrance dispersion. It eliminates malodors at the source versus covering them up temporarily, replacing them with a fresh fruity scent to signify clean portable plumbing.

Wild Berry Malodor Counteractant for Portable Toilets is conveniently packed in pre-measured, quick-dissolve water soluble pouches for easy dosing and application in portable toilets, RV, buses, boats, and camper black water tanks. Simply add one 1-oz packet per 5 gallons of clean water charge to start eliminating unpleasant smells. If there is extreme temperature or traffic, increase the number of packets.

To learn more about Wild Berry Counteractant for Portable Toilets and EnviroZyme Probiotic Solutions, click here. 

Betco^® is pleased to announce that Stephen Swift has been hired as Regional Sales Director in the southeastern region. In this position, he will serve the needs of Betco distributors and end users in the Georgia, Alabama, Florida panhandle, and Chattanooga, Tennessee, markets.

Stephen has spent most of his career in the janitorial and sanitation industry, working with chemical, equipment, and specialty manufacturers, wholesalers, and distributors. The growth and support he has provided over the years at previous employers have earned him vendor recognition. These career experiences will help Stephen ramp up quickly and contribute towards the vision of being our customers’ preferred choice.

Stephen is a Texas Hold’em and fantasy sports enthusiast who currently resides in the greater metro Atlanta area. He has two daughters: a field scientist that resides in Florida and one that’s a high school freshman. With his girlfriend of nearly 10 years, Stephen enjoys traveling, mostly by boat, and spending time with his family.

Please join us in welcoming Stephen to the Betco team!

We are proud to announce that Betco^® has closed on certain wastewater business assets from Novozymes^® * A/S, acquiring full ownership of the unit on January 31. Novozymes is the largest provider of biological solutions and enzyme and microbial technologies to improve industrial performance while preserving the planet's resources and helping build better lives.

Betco^® has expanded its Symplicity^™ Warewash program by launching Symplicity Metal Safe Machine Detergent, a new product that targets specific, hard-to-remove stains and soils on soft metal wares.

Metal Safe Machine Detergent is formulated to clean the toughest soils and prevent corrosion on aluminum, copper, pewter, brass, and other soft metals with protecting agents that prevent damage. Unlike the competition, Metal Safe Machine Detergent is proven to perform in even the hardest water conditions. It successfully cleans soft metals in water with 181 – 250 mg/L as calcium carbonate or 16 – 20 gpg.

Use in high- or low-temperature machines and protect your investment of aluminum, pewter, and copper wares with Metal Safe Machine Detergent. Click here to learn more.

Additionally, Betco launched Oxy Destainer Powder, which uses an oxygen-releasing compound formulated to remove a variety of stains on several applications. It can be used as a presoaking solution, plus as an effective stain remover and deodorizer for laundry and hard surface cleaning. Click here to learn more.

With the Symplicity Warewashing Program, we concentrate on your cleaning needs so you can focus on your customers’ needs. To learn more about the program as a whole and these new products, click here.

We’re entering a new social space! In addition to our LinkedIn, Facebook, Twitter, and YouTube accounts, Betco^® has launched a new Instagram account. It will be used as another resource to stay up to date with all things Betco and connect with current and potential customers. We plan to regularly share information and updates, including products, programs, announcements, and industry news.

Click here to follow us on Instagram! 

Betco^® is pleased to introduce another addition to the GeneSys^™ Auto Scrubber series, the GeneSys 20” Walk-Behind Scrubber! The GeneSys 20” continues the mantra of cleaning faster with less effort, now in a compact version with 20-inch disk and orbital scrub decks.

Designed and developed with industry experts and assembled at Betco headquarters in Bowling Green, Ohio, the GeneSys 20” offers best-in-class specifications with 25% more horsepower and 50% more down pressure than the leading competitors. Each detail has been scrutinized for an unparalleled customer experience with the addition of smart, problem-solving technologies, including:

• SoliChem^™ Technology* – With a chemical solid dispensing system, save up to 80% versus traditional liquid chemicals
• Fortify^™ Wet Battery Protection – Save thousands of dollars in early battery replacements
• Fortify Anti-Foam System – Protect and extend the life of vac fans
• Airoflex^®** Squeegees – Increases vacuum performance up to 40% on all surface types

The GeneSys 20” is available in pad assist, transaxle drive disk, and transaxle orbital configurations and will start shipping in February. For more information about GeneSys Auto Scrubbers and details about its technologies, click here. To get in contact with a Betco representative, click here.

*Patent pending

**Airoflex is a registered trademark of the Midwest Rubber Company

Join Betco’s top experts for short, 30-minute live webinars that cover a variety of cleaning and maintenance topics for free. Tune in from the comfort of your home, office, or anywhere to hear insights and tips on best practices, emerging trends, and how to get the most from any facility program. Additionally, participate in interactive polls, quizzes, and chatting to get the most out of the webinar.

The live webinar schedule is updated quarterly. First quarter of 2023 is dedicated to EnviroZyme Probiotic Solutions with 3 webinars available for registration. Once registered, add the webinar event to your calendar as a reminder and to access the link.

Can’t make it? Every webinar is recorded and uploaded online as another resource to watch and refer to. To view the current webinar schedule, register for future webinars, and view past webinar recordings, click here.

Betco^® is proud to announce the promotion of Ken McKay to Director of Supply Chain.

Ken has been a part of Betco for 4 years, previously serving as Senior Sourcing Manager. His outstanding leadership and knowledge will continue to help Betco grow and thrive. Through his new position, Ken has added additional responsibilities for scheduling, shipping, logistics, and inventory, along with his current role in procurement.

“I am excited to work with the individual teams to drive improvement in processes, drive change and contribute to the overall corporate goals,” Ken said. “This promotion allows me the opportunity to utilize my team building and leadership skills in areas that I have not worked on in the past. I am confident with the support and knowledge of my new staff we will be successful in 2023.”

Congratulations!

Betco^® is pleased to announce that Troy Tartaglio has been hired in the position of Regional Sales Director for the Mountain West region. As Regional Sales Director, Troy will help drive Betco’s growth with distributors and end users in the Four Corner States and El Paso.

Troy’s background includes roles in distribution and with a major equipment manufacturer in the commercial cleaning industry. His industry experience of nearly 14 years brings new ideas and strategies to the sales team.

Troy currently resides in the Phoenix, Arizona, area and enjoys spending time outdoors, hunting and camping. He and his wife have 5 adult children and 2 granddaughters.

Welcome, Troy!  

Betco^® is pleased to announce several promotions and role changes throughout our sales team. These individuals have been valuable team members and have proven their understanding of the commercial cleaning industry and customers’ needs. “These promotions and role changes have repositioned the business for growth and created new opportunities across the entire sales team,” Jeff Sloan, Vice President of Sales, said. “It is an exciting time in Betco sales as our team members transition into their new positions.”

Congratulations to the following—

• Brian Schuster – Senior Director of Sales, East
• Dave DeBlanc – Senior Director of Sales, West
• Joe Curran – Regional Sales Director, New York
• Ryan Sturgis – Regional Sales Director, Seattle
• Jason Walton – Regional Sales Director, Texas

Betco^® announced a partnership with a top manufacturer of biological technologies and fully owned subsidiary EnviroZyme^® to launch EnviroZyme Probiotic Solutions. This new probiotic cleaning program replaces harsh, traditional cleaning chemicals with natural, non-toxic, and biodegradable formulas that are better for people and the planet. Betco’s current BioActive Solutions^™ program will transition into EnviroZyme Probiotic Solutions.

Betco is the only chemical manufacturer in the world to ferment its own beneficial bacteria to produce targeted probiotic cleaning solutions in liquid, solid, and powder forms. From a state-of-the-art facility on Betco’s campus, teams of biologists and chemists control every process from seed to finished product, allowing them to specialize in market-driven solutions for superior performance.

“Using bacterial strains grown in EnviroZyme’s advanced fermentation plant, this new program incorporates different strains for targeted applications,” Barry Rosenthal, Senior Product Manager, said. “EnviroZyme Probiotic Solutions use renewable resources, paving the way for the future of cleaning.”

As a cleaning technology, probiotics are a type of bacteria that remove all organic soils and tackle odors through consumption until there is no more waste in food service, industrial, restroom, and other environments. Betco can carefully select strains based on their efficacy against specific soils from their full technical lab with best-in-class equipment. Their formulas include proprietary nutrient packages to boost probiotic growth. As proven in testing, probiotics grown by Betco work for 21 days after initial application and continue to work until there are no organic soils left, resulting in labor savings, downstream benefits, and a long-lasting clean.

Long Betco’s flagship product in the category, Push^® continues to be a staple multi-purpose microbial cleaner and is now available in Classic Mint, Lemon & Sage, and Mango fragrances. There are also 5 existing products for floors, garbage disposals, and degreasing, and 4 brand-new products for urinals, dumpsters, grease traps, and drains.

In conjunction, Betco is also introducing a distributor Buy-In and Spiff Incentive Program for EnviroZyme Probiotic Solutions products. Among other perks, distributors receive special pricing based on the buy-in purchase amount, and distributor sales reps earn money for all products sold. Additionally, distributors will work closely with Betco representatives to become Certified Probiotics Experts through tiered training opportunities. Click here to learn more.

“As the commercial cleaning industry trends towards green cleaning, conventional products formulated with harsh chemicals are no longer the only answer for the removal of tough fat, oil, grease, and petroleum soils,” Barrett Betz, Vice President of Marketing, said. “EnviroZyme Probiotic Solutions are proven to solve the biggest challenges posed by the cleaning industry in the most sustainable way possible, thanks to probiotics.”

For more information about EnviroZyme Probiotic Solutions, click here. To get in touch with a Betco representative, click here.