News

We are pleased to announce the promotion of Matt Luchansky to Vice President of Operations at Betco^®. Matt has over 12 years of dedicated service in various roles, including Operations and Manufacturing Manager most recently. His leadership skills and dedication to innovation will drive operational excellence and foster a culture of continuous improvement across the organization.

“Matt brings many years of Betco experience, and I have no doubt he will do an excellent job leading our operations team,” President/CEO Brad Betz said.

In this new position, Matt will oversee Supply Chain, Distribution, Equipment, Maintenance, Operations, Scheduling, Manufacturing, and Fermentation, enabling better synchronization across these critical departments. We look forward to seeing how operational efficiencies improve under Matt’s leadership.

Congratulations, Matt!

We are making a significant enhancement to our Lotion Hand, Hair, and Body Shampoo formula to improve user experience, increase unisex appeal, and improve placement potential in both men’s and women’s locker rooms:

• The fragrance will shift from a fresh floral scent to a new, preferred mandarin grapefruit scent.
• The color will change from dark blue to peach.
• The label colors on the packaging will change from teal to peach to align with the new formula’s look.
• The new formula will continue to be gentle on skin and hair, leaving it delicate, soft, and conditioned. It will not cause dryness or irritation.

Despite the newly updated formula, Lotion Hand, Hair, and Body Shampoo in gallons (77304-00), Clario^® (77329-00), drums (77355-00), and Triton bottles (77362-00) will maintain the same SKUs for seamless transition. This rolling change requires no action from our customers. As current stock depletes, the new formula will flow into distribution beginning in June. 

Old

New

The NEW Cleaning Professional Certification Program offers comprehensive training that blends classroom learning with real-scenario-based and hands-on instruction, targeting industry professionals.

This program, offered through Betco^® U, is open to distributor partners and cleaning teams; no prior cleaning experience is required. There are 2 paths to certification:

• Customized Training is based on your team’s skills and knowledge. Collaborate with the Betco training department to build a tailored agenda to accomplish your goals.
• Open Enrollment training consists of scheduled classes for any employment level in the cleaning industry. These courses will educate you on specific Betco categories, vertical markets, and cleaning procedures.

With more than 25 years of training experience, Betco has trained over 5,000 professionals. An expert training team of 7 utilizes our fully equipped demo room onsite at Betco HQ with state-of-the-art test areas that simulate real-world scenarios and include:

• 7 floor substrates
• Our full line of powered equipment
• Chemical management and skin care stations
• Functional restroom for demonstrations
• Commercial laundry and warewash machines

To start boosting professional skills and enhance your team’s performance and outcomes, request an in-take form from your Betco representative for customized training or click here to view available classes for open enrollment.

It is with great pleasure that we announce the following promotions of four outstanding sales leaders who have gone above and beyond in their roles:

• Dave DeBlanc has been promoted to Vice President of Sales, West. With Betco for over 3 years, Dave has been instrumental in growing field sales in the west division.
• Rob Howard has been promoted to Vice President of National Accounts. His tenacity and relentless pursuit of new customers have increased our national accounts presence in his 2 years with Betco.
• Sonny Parente has been promoted to Vice President of Corporate Accounts. He has been with Betco for over 3 years and has been diligently growing relationships with our corporate account partners.
• Brian Schuster has been promoted to Vice President of Sales, East. During his 5 years at Betco, he has significantly advanced the growth of the east field sales team.

Join us in congratulating these individuals! We are excited about the leadership and vision they bring to their new roles.

Dave DeBlanc

Rob Howard

Sonny Parente

Brian Schuster

Betco^® is pleased to announce that Matt Quay was hired as Regional Sales Director for the Philadelphia region. In this position, he will drive Betco’s growth initiatives among distributors and end users within this crucial market. His role involves expanding Betco’s footprint in the Philadelphia area and ensuring that sales strategies are effectively implemented to meet the company’s objectives.

Matt has spent the past 12 years working for a chemical and coatings manufacturer. This relevant industry experience will bring new ideas and strategies to elevate the efforts of our sales team further.

Matt is married and has 3 kids. In his free time, he plays golf and fishes.

Welcome to the team, Matt!

Crete Rx^™ Concrete & Terrazzo Maintenance System offers cleaning professionals and facilities with the ultimate flexibility and simplicity to protect and maintain pristine appearance levels on cementitious floors. This is accomplished through 2 prescription pathways, which include specific steps for each maintenance phase and a streamlined product line with reformulations for better-looking floors and longevity.

Cleaning and Coating System

The new Cleaning and Coating System adds gloss and substantial protection against wear, stain, and etch on pre-polished, non-polished, and previously coated concrete and terrazzo floors. With minimal equipment, less intensive labor, and procedures similar to VCT, achieving optimal floor appearances is easier and quicker than ever.

Procedures:

• Routine: Daily cleaning and optional burnishing
• Interim: Top scrub and recoat
• Restorative: Strip and refinish

Featured Products:

• LiquiShield, a new and improved water-based concrete guard that improves gloss and has an excellent stain and etch protection rating.
• LiquiStrip, a stripper formulated with solvents that easily remove permanent guards and coatings without diamond tooling.

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After

Honing and Polishing System

The improved Honing and Polishing System mechanically grinds, hones, and polishes pre-polished floors with bonded abrasives to cut and refine the surface for an impressive, natural-looking gloss. While labor and training are more intensive up front, the low maintenance and highly durable results can last years before interim and restorative maintenance are needed.

Procedures:

• Routine: Daily cleaning and optional burnishing
• Interim: Polishing
• Restorative: Honing, polishing, and stain remediation

Featured Products:

• Stain Defense, a new and improved product that contains penetrating polymers to seal off open pores and prevent stain and etch.
• DensiClean, a cleaner with densifier that maintains hardness while suspending the toughest soils.
• SI Pads, cleaning and burnishing pads that continually fill porous concrete with sealant.
• LiquiGrind, a honing compound formulated with proprietary nanoparticle abrasives that increase cutting effectiveness.
• Densifier, a densifying compound that hardens and strengthens floors, plus improves abrasion, wear, and chemical resistance.

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After

One program, two pathways. Crete Rx revolutionizes the way concrete and terrazzo floors are cared for through either non-polishing products and procedures for a simple, more accessible route to maintenance and gloss, or honing and polishing products and procedures for a more robust route to maintenance and gloss.

Christopher Fricker, Ph.D., has joined Betco^® and its subsidiaries Basic Coatings^® and EnviroZyme^® as the Chief Science Officer. In this role, he oversees the scientific and regulatory functions of our organization, including innovating new products, improving our existing product portfolio, and implementing new processes and technologies. Chris will also work towards aligning Research and Development (R & D), Microbiology, Quality Control, and Regulatory priorities with growth objectives.

Chris plans to heavily focus on building the science within Betco in order to leverage technical strengths, which will give us a competitive advantage to expand our current markets and identify or create new ones.

Chris is excited about working with many of the bright team members at Betco, including R&D, Manufacturing, and the overall business. He also looks forward to constantly learning, either through innovation or problem-solving.

Chris holds a doctorate in chemistry and comes to Betco with over 30 years of product development and testing experience with cleaning and decontamination products in the hand hygiene, environmental cleaning, and disinfection industries. His expertise lies within the building of high-performing R&D and current product support teams that focus on innovation, testing, and quality to meet the customers’ needs. He has also developed dozens of FDA- and EPA-regulated products, holds numerous patents, and has completed over 30 scientific journal publications and presentations.

In his free time, like most chemists, Chris enjoys cooking new and interesting recipes.

Welcome to Betco, Chris!

BetcoBest^® LM with Scuff Resistant Technology^™ has a new and improved formula that makes it the most effective labor-saving finish on the market. It’s formulated with MMT/50^™ Macromolecular Polymers that uniquely combine large polymers with the highest solid content and low viscosity to slash strip/refinish and top scrub/recoat time, labor, and overall cost.

40% Less Labor

Compared to conventional 20% finish that requires 6 coats, only 3 coats of BetcoBest LM are needed, which results in a 40% labor savings or $1,000 on average per location per project.

50% Less Product

50% less product is needed thanks to 50% larger polymer molecules that fill surface voids more quickly and 50% higher solid content that leaves more finish on the floor per coat.

2X the Gloss

BetcoBest LM provides 50% higher gloss with fewer coats, leaving a lasting impression with minimal burnishing.

2X the Speed

Overall dry time is reduced by 50% because BetcoBest LM dries in the same timeframe as conventional finishes but requires fewer coats. Stripping is also 50% quicker, as the first coat builds more quickly without penetrating deeply into the floor for easier, faster removal.

Scuff Resistant Technology (SRT)

Thanks to Scuff Resistant Technology, BetcoBest LM provides exceptional durability and effectively repels and resists unsightly black heel marks. SRT forms a protective barrier on the surface, preventing scuffs and marks, maintaining the floor appearance for an extended period.

Case Study

An American food distributor and grocery retailer’s floors, maintained by a building service contractor, were not meeting their high gloss standards within a reasonable timeframe. BetcoBest LM was put to the test on their floors against their usual ultra-high speed floor finish, and they discovered a $125,000 savings potential across all locations. Significant time and cost were eliminated, and they opted to make the switch. Click here to read the full case study.

Hector Espaillat has joined the Betco^® Sales Team as Corporate Account Director. In this role, he will build strong client relationships and formulate effective sales strategies to support growth and business development for Betco’s Corporate Accounts. He will also contribute to the development of the healthcare vertical market and Group Purchasing Organization (GPO) program. Hector looks forward to collaborating with the Betco Sales Team and acquiring knowledge about the products and programs.

Hector comes to Betco with over 30 years of experience in the cleaning industry, starting with direct recruitment from the United States Navy to join a healthcare-focused building service contractor (BSC). From there, he joined a chemical manufacturer and worked with multiple distributors across various service channels. Beyond healthcare and BSCs, his experience also includes consumer brands, education, and GPOs.

Hector is a devoted New York Rangers, Jets, Mets, and Knicks fan who currently resides in Plantation, Florida, with his wife and daughters. In his free time, Hector is a novice triathlete who has completed over 20 sprints and Olympic distance events to help make up the difference in his triple-digit golf score.

Welcome, Hector!

Ryan Hinkle joins the Betco Sales Team as Regional Sales Director. He covers the Tennessee, Arkansas, and Kentucky markets. In this role, Ryan is responsible for the execution of the Betco sales strategy for customers in his region, plus management of Facility Solution Specialists who report to him. He’s most looking forward to learning about all the products and meeting his new customers.

Prior to joining Betco, Ryan worked for 8 years in the janitorial/sanitation industry. He has spent time in both distribution and manufacturing sectors, which makes him a great fit as Regional Sales Director.

Ryan resides in Murfreesboro, Tennessee, where he enjoys water skiing, watching football, and going to concerts with his wife. He grew up as a competitive water skier and went to the University of Alabama on a scholarship. Roll tide!

We are pleased to announce that Jason Walton has been promoted to Senior Director of Sales for Basic Coatings^®, a fully-owned subsidiary of Betco^®. Jason joined Betco in 2022 as Director of Sales. In this role, he was primarily responsible for developing Betco sales in the southern United States region. Prior to joining Betco, Jason worked in the wood floor business at 2 major companies.

“Jason’s sales leadership and past experience in the wood floor industry has made him the best choice to lead the Basic Coatings sales team to success,” Jeff Sloan, Senior Vice President of Sales, said. “During his time with Betco, he has continuously taken on increased responsibilities with ease. I look forward to seeing his accomplishments with the Basic Coatings sales team.”

In conjunction, Jim Owen has been promoted to Product and Market Manager at Basic Coatings. Since beginning with Basic Coatings 7 years ago, Jim has developed his knowledge base around the intricacies of wood floor refinishing, especially gym floors.

“Jim’s new role will include responsibility for new product development and marketing programs,” Barrett Betz, Vice President of Marketing, said. “His knowledge and outside-the-box thinking qualifies him as an excellent addition to the Marketing Team.”

Congratulations to Jason and Jim!

Vince Patrignani has joined the Betco^® Marketing Team as Director of Laundry and Warewash. He is responsible for the growth and development of the laundry and warewash product category. Vince leads the innovative strategy to enhance the quality, efficiency, and overall performance of laundry and warewash solutions.

We are pleased to announce that Rob Howard was promoted to Senior Director of Sales, National Accounts!

Kellen Lenihan joins the Betco^® Sales Team as Regional Sales Director for the Mountain West region. He is responsible for the execution of Betco’s sales strategies to drive revenue growth and market share within his region, which includes Colorado, Montana, Wyoming, and Utah. Kellen is most looking forward to helping grow the West division through all the exciting opportunities and innovations that Betco has created.

Kellen has worked in the janitorial and sanitation industry for the past 10 years as a distributor sales rep. He has experience as an equipment specialist and a laundry/warewash specialist as well. He will bring current relationships with end users to his new role.

Originally from Omaha, Nebraska, Kellen currently resides in Denver, Colorado, where he played college basketball. He loves to golf and enjoys watching all sports. He is also a proud new dad to a beautiful 5-month-old girl.

Betco^® welcomes Ed Zello to the Marketing Team. He has accepted the position of Director of Skin Care, responsible for enhancing Betco’s hand hygiene program and the development of strategic innovation plans to grow category share.

Ed comes to Betco with over 30 years of consumer-packaged goods and business-to-business marketing experience. He worked in multiple marketing roles at a chemical and consumer goods company, specifically responsible for hand soap, air fresheners, soft scrub cleansers, and laundry detergent. During his tenure, Ed launched the first and number-one selling foam soap in the United States retail market, plus an award-winning commercial hand hygiene dispensing system. Most recently, Ed spent 5 years in sales as National Accounts Director. As our new Director of Skin Care, he looks forward to leveraging his experience into dynamic growth at a commercially focused company with such a positive team culture.

Ed resides in Bozeman, Montana, with his wife and 3 children. He loves to hike, cross-country ski, mountain bike, and take canoe trips. Standing at 6 feet, 7 inches, Ed is a former basketball player at Ball State and Indiana University – Purdue University Indianapolis.

Welcome to the team, Ed!

Introducing MyBetco^®, an updated and streamlined user account experience on Betco.com! Individual cleaning professionals, cleaning teams, and distributors now have access to a tailored experience with new features that enhance their Betco.com accounts.

• Faster, more efficient access to all Betco digital tools in one place
• Create and manage multiple teams and users for organizations
• Assign relevant content, including e-learning courses and preset or custom learning paths
• Receive email communications for account milestones, like registration, joining teams, new assignments, and achievements
• Navigation and user experience are intuitive across desktop and smart devices
• Free registration and technical support

Team Management

Use Team Management to create teams, assign users to those teams, and manage Team Leads. Team Leads have the ability to add users to a team and create sub-teams in the dashboard. Team Leads can then assign e-learning content to individuals or teams. Plus, they can view course completion and analytics to ensure their team is on the right track and passing mandatory courses. This comprehensive approach guarantees that teams remain focused, well-structured, and aligned on goals and objectives.

Betco^® U E-Learning

Our 25+ E-Learning Courses provide simple, turnkey solutions for required annual OSHA training and safety compliance, general cleaning knowledge, Betco products and programs, and proper cleaning procedures.

Our E-Learning Courses have tools for every learning style, including video and engaging exercises. Interactive knowledge checks give immediate feedback, and certificates are awarded after passing a mini-exam upon course completion. Best of all, our E-Learning courses are completely free and accessible on smartphone devices or computers!

Click here to learn more about the Betco training difference for comprehensive and effective skill building across our offering.

Resources and Tools

MyBetco is home to several Betco resources that are available to everyone, like safety data sheets, videos, and webinars. Specialized distributor tools are also available to distributors only. A Getting Started Tutorial presents helpful tips throughout the MyBetco portal, and a user guide is linked with additional details on navigation and utilization of the portal.

Get started with MyBetco by clicking here. Log in or create a free account to start exploring the features. For any questions, please click here to get in touch with a Betco representative.

Betco^® is excited to announce that Brian Dobler has returned to Betco as National Account Director. In this role, he is responsible for building key long-term partnerships on a national and regional scale across the United States. He will work closely with major clients to understand their strategic goals and business needs, ensuring that the cleaning and maintenance products and services offered by Betco align effectively to save labor and achieve outstanding results.

Brian spent 12 years in Betco sales prior to his recent tenure at a facility maintenance provider. He is a 3-time Betco Pacesetter award winner, reflecting his dedication and passion for the janitorial and sanitation industry.

“I’m looking forward to working with all my past and new colleagues at Betco,” Brian said. “It’s a family here, and everyone pulls for each other.”

In his free time, Brian enjoys skiing, playing hockey, and being with his family and 2 children. He’s also won a swing dancing contest in the past (a long story that requires a beer).

Welcome back, Brian!

Betco^® is honored to be recognized as Supplier of the Year by BradyIFS, presented to us during the #ONE BradyIFS Conference this past week in Las Vegas.

The strong partnership between Betco and BradyIFS is the result of open communication, shared goals, and a collaborative spirit. Working together, our teams have successfully implemented growth strategies, leading to impressive results and significant milestones. 

“It is a pleasure working with BradyIFS,” Jeff Sloan, Senior Vice President of Sales, said. “Their team's professionalism and drive to go above and beyond motivates us to continue raising the bar and finding innovative ways to deliver exceptional value. I’m proud to credit both sales teams with unwavering focus on exceeding end customer expectations, which has played a pivotal role in our recognition as Supplier of the Year.”

“I want to thank BradyIFS for the Supplier of the Year award on behalf of the entire company,” Brad Betz, CEO, said. “It is a testament to each and every person from Betco and BradyIFS who played a part in ensuring success for both companies. Their passion, expertise, and teamwork skills fuel the drive for excellence that resonates throughout our partnership.”

The recognition as Supplier of the Year comes at a time when Betco has been making significant strides in expanding our reach and offerings globally. We are optimistic that this prestigious award will further bolster our reputation of Professional Performance, Every Day, and elevate our position as an industry leader.

As we continue our partnership with BradyIFS, we look forward to more accomplishments and a future filled with mutual success.

Matt Luchansky, formerly Senior Chemist, has moved to Operations and Manufacturing Manager. He will manage all aspects of manufacturing, operations, and scheduling. With 11 years at Betco, we are confident he will be able to move the business in a positive direction.

Gary Lewandowski, formerly Maintenance Manager, has taken on a new title as Site Manager. He will also lead the Environmental, Health, and Safety department. Gary has been a part of Betco for 11 years. His safety and environmental experience make him a huge asset to the department.

Chris Magill, formerly Maintenance Supervisor, will assume all responsibility for the maintenance team as the Senior Maintenance Supervisor. He has worked with Betco for 5 years and has proven to be a successful leader.

Congratulations, all!

Sonny Parente has been promoted to Senior Director Sales, Corporate Accounts. He will be leading the Corporate Accounts division moving forward. Since first joining Betco^® in 2020, Sonny has developed business across multiple key customers and has continuously taken on more responsibilities. He has consistently been a top performer at Betco and has earned the 2022 John Reed Award. “Sonny’s drive, tenacity, and enthusiasm will enable us to sustain significant growth within Corporate Accounts,” Jeff Sloan, Senior Vice President of Sales, said.

Mike Betz is moving to a Director of Training role within the Sales Operations team. Mike has been with Betco since 2017 and has held various roles, including Business Development, Regional Manager, National Accounts, and Corporate Accounts. His diverse experience will be a large asset in this new role. “Mike’s outgoing personality and knowledge of Betco makes him a natural fit for Director of Training,” Jeff said.

Congratulations to Sonny and Mike!