We are excited to welcome Jenifer Maxwell to Betco® as Vice President of Corporate Accounts. In this role, she will lead strategic initiatives focused on accelerating growth, strengthening partnerships, and delivering results-driven solutions across our corporate account portfolio.
Jenifer brings more than 20 years of experience in sales leadership, brand strategy, and enterprise account management. Prior to joining Betco, she held senior leadership roles where she launched new revenue streams, led large-scale transformations, and
earned multiple awards recognizing her commitment to partnership and performance excellence.
Outside of work, Jenifer is always on the move. In 2023, she completed 23 half marathons and is a mom to two active kids (ages 9 and 13) involved in travel soccer and theater. She enjoys traveling, reading, and cheering from the sidelines—with her
two miniature schnauzers by her side. She lives by the belief: “Success isn’t always about greatness. It is about consistency. Consistent hard work leads to success.”
Welcome to the team, Jenifer!
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