Join us in congratulating Bill Long on his recent promotion to Director of Sales for Basic Coatings®, a subsidiary of Betco®! In this role, he will oversee the Basic Coatings Sales Team and manage all sales-related functions, including strategy, forecasting, training, territory management, performance goals, development, and profit/loss responsibilities.
Bill joined Basic Coatings in 2023 as Regional Sales Director and made significant contributions to the Midwest market. Previously, he spent five years with a major coatings manufacturer, where he gained extensive experience in sales and leadership.
“What excites me is engaging with people and working collaboratively through challenges to ensure a positive outcome. This approach is why the strategies I implement yield increased product demand and above-target sales growth,” Bill said. “I look forward to supporting our team goals, continuing to leverage our collaboration with Betco, and developing our people.
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