News

We are pleased to announce that Russ Pjetrovic has been hired on as the Regional Sales Director for New York. In his role, Russ will develop new distribution channels and grow relationships with existing distributors in the New York metro market. He will also assist direct sales representatives in helping customers by conducting product demonstrations and supporting the sales process in a collaborative, hands-on approach.

Russ brings more than 19 years of experience in the janitorial and sanitation industry, with experience at a major chemical manufacturer and at a manufacturing company that specializes in skin care. We are excited to see how his background will benefit him in his role at Betco^® and further strengthen our team.

Russ resides in northern New Jersey, just outside of New York City. In his free time, he enjoys spending time in nature at his country vacation home, playing basketball, and swimming. One of his favorite yearly experiences is traveling back home to Montenegro.